We are pleased to announce an exciting brand evolution for our soil-stabilization solution. Effective immediately, GRAVELOCK will now be known as Con-Aid — returning to its original, globally recognized name. Con-Aid Canada is the official North American distributor for the Con-Aid product.
This brand transition reflects the international legacy and proven performance of the product. While the name is changing, the product formula, quality, and results remain exactly the same. Customers can continue to expect the reliable, high-performing road-building technology they trust — now unified under one global identity.
Why the Change?
This decision supports long-term growth and global brand alignment. Several key factors influenced the transition:
✅ Global Recognition & Legacy
Con-Aid has been known worldwide since 1980 and has been successfully used in over 100 countries to build safer, stronger, longer-lasting roads.
✅ Clear Purpose, Clear Name
The name Con-Aid stands for Construction Aid or Consolidation Aid, directly reflecting its function — stabilizing soil, reducing maintenance costs, and improving road performance.
✅ One Global Standard
Unifying under the original brand strengthens product recognition and consistency across international markets, aligning with decades of proven success and field experience.
What Customers Can Expect
- Trusted, proven product formula backed by decades of performance
- Exceptional durability and long-term road strength you can count on
- Enhanced application support to maximize performance and long-term success
- Consistent, reliable application process with dependable results
- Continued commitment to building safe, strong, and sustainable roads
Only the brand name, packaging and improved application support are changing — nothing else.
Looking Ahead
This rebranding marks an important milestone as we continue to expand product awareness, support communities, and promote innovative, cost-effective road stabilization solutions across North America and beyond. With global brand alignment, we are better positioned than ever to deliver industry-leading results and help partners build roads that stand the test of time.